Thursday, October 12, 2006

in the alley

stair case advertising
a diifferent advertising approach
creative but not necessary effective
Marketing 101:
The essential components of a Good Advertisement -
1. RIGHT message
2. RIGHT channel
3. RIGHT audience
4. RIGHT timing
Absolutely common sense right? But still we see thousands of sucky advertisements and wonder where had the advertisers left their common sense at?
p/s: the advertisement shown is bad (because it's not effective) but not the worst, at least it didn't cost!

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